Creating cohesive brand experience for both Web & App
Deliverables
Website Redesign & Mobile App Redesign
Team
Krishna Rana: UX Design ( E-com ), Visual Design
Prapti Gosain: Product Design, Visual Design
Context
Instachew is a pet technology company that designs and manufactures innovative pet products, enhancing the lives of pets and their owners through smart, connected devices. Their offerings include automated feeders, smart water fountains, and interactive toys to improve pet care and convenience.
Why the redesign?
Instachew has 70K+ users currently using their app. They want to come across as a “brand” as they work with many large-scale retailers. However, the current state of their website and app does fall short of it.
With the plan to expand and evolve their platform shortly to make InstaChew a 1-Stop-Shop for pet parents, the redesign aims to provide a cohesive experience that’s user-friendly while reflecting the brand values.
