As Canada’s second-largest bank, TD plays a critical role in helping millions of people transition from renting to homeownership. As housing became more expensive, the bank made supporting first-time buyers a key priority to stay competitive and build stronger customer relationships.

First-time home buyers lack understanding of the costs associated with buying a house, its impact on their financial lifestyle, and lack clarity on what they could actually afford. They also don’t understand what the bank looks at when determining their affordability.

This leads to conversations with advisors that are often spent clarifying basics instead of making progress. It slows down the process, reduces the quality of leads, and makes it harder to build strong advisor relationships. It also makes it harder for buyers to feel confident in their decisions.